Are Your Visitors Finding What They Need?

Every now and then I check Google Analytics to review my top search terms from my internal site search to make sure my visitors are finding what they need.  Last week I did a check on my static site and found that my top searched terms are…

1) Indent

2) AdSense

3) Camera

4) Dreamweaver

5) WordPress

I must say, the word “indent” keyword surprised me a bit — especially at #1.  “Camera” was a bit of a surprise as well.  However, after thinking it through a bit, it makes sense.  I do a lot of YouTube videos and people often email me or post questions on YouTube about what camera/software I use.

Nevertheless, I am putting the finishing touches on a new page that discusses recording online videos, the camera I use and additional video tips.

When’s the last time you performed this exercise?  You may be surprised to find what people are looking for on your site.  I never would have guessed “indent” would be the #1 searched term on2CreateAWebSite.com.

Always make sure you’re giving your visitors what they need by reviewing your search reports on a regular basis.  As website owners, we often assume people can find everything, but your search reports may tell a different story.

And if you aren’t tracking this, sign up with Google Custom Search.  If you use Google Analytics, you can pull up the reports right inside your account under the “Content” tab.

This is just a quick reminder to check those reports from time to time.  You may find a couple of surprising results as I did. 

by Lisa Irby