Selling software on the Net? Infoproducts? A service? Million dollar cables for suspension bridges? If you want to sell more...
Use the right words. Because words sell, not graphics. If you have any doubts, try this simple experiment.
Take a look at this...
It's this site without any graphics. A touch bare, perhaps, but the right words will still "get the sale."
Now look at this...
Same site, except no words this time. Pretty hard to sell without words, isn't it?
Sure, graphics set the stage -- used sparingly and imaginatively, they can substantially reinforce your sales message. So get the look-and-feel right, by all means. But after that...
It's Words That Sell
To sell more, write better. Make the most productive use of words, words that address the needs and wants of your customers.
The right words will overcome a mediocre look-and-feel. But use the wrong words, and even the most professional-looking site will be instantly destroyed.
Pretty serious stuff, especially when so many people think...
"I Am Not a Writer"
Most of us are not writers. Hemingway was a writer. Tolstoy was a writer. Stephen King is a writer. Writing is about crafting wonderful fiction, stories of power and feeling. But we're talking here about creative writers.
We, on the other hand, are natural-born persuaders. Think of all the people you persuade every day...
- your suppliers and your customers
- your co-workers and your boss (if you're the boss, your employees)
- your spouse and your children
- your friends and associates
- even your competitors!
Yes, persuasion is a bit trickier "in writing." It's less spontaneous and the "persuadee" is not sitting in front of you. But, believe me...
You CAN Fill Your Site with Words that Sell
And there are three ways to do it...
- Do as I did. Before I launched MYSS!, I read every book I could find on the art of writing advertisements and sales copy. I learned, slowly but surely, through painful trial-and-error, how to adapt that knowledge to successful site-selling, a science in its own right.
- Pay a professional. Three problems...
First, a pro does not "live" the product the way you do.
Second, a good "Web-writer" is tough to find.
Third, the good ones are simply too expensive (the bad ones, of course, cost you more in the long run!). - Let Joe Robson, a top-notch copywriter who "gets the Net," and me show you how.
MYWS! is designed to give you a communication resource unlike any other, based on our combined writing and marketing experiences. It is the culmination of...
8 Months of Exciting Collaboration
During MYWS!'s development, Joe and I would brainstorm periodically. Then Joe would squirrel himself away for weeks, feverishly re-writing. Suddenly, a manuscript would turn up in my e-mail. I would tear it apart with Joe, add a bunch of new ideas, and then...
Then we'd repeat the whole brainstorm-squirrel-manuscript cycle... over and over again.
Finally, eight months later... it was done. Simple. Clean. Clear. Effective. Written from the ground up, created solely to show you how to...
Make Your Words Sell!
"What DOES It Deliver?"
MYWS! concerns itself with the only kind of Web copy of interest to serious Internet marketers the world over.
It's about writing Internet sales copy that grabs attention - and holds it tight.
It's about writing Internet sales copy that persuades and motivates readers into action.
And it does much, much more than just show you how to think like a successful Web copywriter. It shows you how to think like your customer, with your customer and ahead of your customer. And...
Not just any customer... your specific customer. Right from the very first moment (before, actually!) he or she enters your site, all the way through to the climax of taking the order.
Step by careful step, word by word, paragraph by paragraph, and page by perfectly crafted page, Make Your Words Sell! transforms you into the consummate copywriter who knows how to write to sell.
Owning MYWS! is just like having your very own, personal copywriting muse and coach. By the time you've finished, here are just a few skills you'll own...
- Use the unique "SWAT-it-to-death" technique to master key skills that trouble most copywriters, amateur or pro.
- Create the perfect USP.
- Write headlines that pull without hyping.
- generate an unbelievable number of benefits from your product, benefits that you'll never see without "SWATTING" your product's features
- Use the benefits that are the most important to your customers.
- Word those benefits perfectly to get the sale!
My favorite part?
It's the "cure" for every marketer's disease, "USP-itis," complicated by "benefit-oma." Everyone has trouble building a strong USP (Unique Selling Proposition), and most companies develop sub-optimal product benefits and position them poorly, if at all.
This radical "SWAT-it-to-death" method virtually forces you to pull the strongest and most persuasive sales-getting USP and benefits out of your product and onto your customer's screen. "SWAT" guarantees that your copy will sell.
That's all there is to it. You already know how to persuade people. This book shows you how to do it on the Net... how to get your USP, headlines, sales copy and order form perfect.
And the best part?...
It's So Simple... So Easy To Follow
MYWS! is laid out in such a unique simple-to-follow format, that A-N-Y-O-N-E, novice or pro, can do it. Remember... this is not "Hemingway" stuff.
It shows you how to learn more about your product and customer than you ever thought possible! Then takes you the rest of the way to the sale.
It's really an on-the-job mini-university course in copywriting. All of it achieved by simply learning how to apply the amazing power of the right words...
Powerful, persuasive, pocket-jingling words...
Words that achieve astronomically greater results than all the gizmos, over-designed Web sites, and traffic generating software put together.
Even greater than any pro copywriter you'll ever find. Why? Because you are the one with passion for your product and knowledge of your target market -- all you're missing is the skill to e-persuade.
Now you have it.
Once you read and apply it, you will use it over and over and over again... and wonder how you could ever have sold without it.
No, it won't turn you into Hemingway. But you will be forever more persuasive, no matter what you market on the Net.
Master and use the irresistible and unstoppable power of words that sell!
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